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The Anti-Marketer focuses on disruptive marketing strategy, the secret sauce that enables disruptive innovation to occur.
Good, bad or ugly, marketing is always most effective when it is disruptive. The Anti-Marketer looks at companies that are succeeding because of disruptive marketing strategy, and those with major missed opportunities because they didn't understand disruption, and those that are failing because they don't get it, but their competitors do.
Disrupt This examines how disruptive potential is realized in the marketplace.
Looking at businesses, business models, technologies, products, and services, Disrupt This scores potential for disruption, and analyzes the business value that disruptors create. Showing the connection between strategy, and market disruption, this blog also explains disruption theory, demonstrating why Disruptive Innovation is the number one predictor of growth in shareholder value
Innovation Disruption, Inc.
is a boutique consultancy focused on helping its clients recognize disruptive potential, identify investment opportunities, develop strategies to maximize growth potential, and assist businesses whose industries are being disrupted to create appropriate strategic plans to navigate the turbulence.
Innovative Disrupion is headed by Paul Paetz, Principal Disruption Consultant.
